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Press releases

SLEEP DEPRIVED WOMEN SWAP SEX FOR SHUT-EYE

1st Mar 2004


Most women in the UK would rather have a good night’s sleep than a steamy session in the bedroom, according to research commissioned by Travelodge, the UK’s only low cost hotel chain.

To celebrate National Bed Month, Travelodge today reveals the results of a sleep survey of 1060 UK adults*. Results show that an incredible 77% of women would willingly give up a night of passion if it meant getting a decent night’s sleep. It would seem guys on the other hand are always up for a bit of action between the sheets — not even a lack of sleep is enough to put them off with just over half saying they’d swap snoozing for nookie.

So if we’re all so knackered that we’re prepared to forego sex, just how many hours sleep do we need to feel fully rested? According to the survey, 55% of us need a full 9 hours sleep, with men feeling they need less sleep than women - 30% claim to need only 6 hours, compared with only 23% of women. Unsurprisingly, the laziest bunch are those students – 1 in five 16 -24 year olds are convinced they need 15 hours sleep a night!

It seems women are right to recognise the importance of sleep, as nine out of 10 of those surveyed have done something totally out of character, dangerous or just downright stupid due to sleep deprivation:
Beware the wrath of the tired woman - 72% admit losing their temper when sleep deprived, compared with a more chilled 67% of men. Want him to spend Sunday at your parents’? Ask him while he’s exhausted, as men succumb to pressure more easily when tired, with 35% agreeing to do something they otherwise would never have done! (Compared with 26% of women).
When it comes to oversleeping, those lazy students still don’t wake after 15 hours - 37% of 16-24 year olds have missed an important event through ignoring the alarm! This compares with just 11% of those aged 55+.
Snoring coming from the other end of your train carriage? Men are more likely to fall asleep in public with 1 in 5 having fallen asleep on the train and missed their stop compared with just 13% of women.
Perhaps the most disturbing figure is those who have fallen asleep whilst driving. Men are the worst offenders, with 15% admitting to having fallen asleep at the wheel. 8% of women have also nodded off in this most dangerous place.
Simon Gregory, sales and marketing director for Travelodge, said: “At Travelodge it’s our business to make sleep a priority and we conducted this research to highlight the importance of a good night’s sleep and the positive impact this has on other areas of our life. We understand that a good night’s sleep is key to our health, success and can even save our life, and this is why we pride ourselves on providing everything you need for a restful, comfortable night’s sleep at a low cost. Currently we are offering rooms at £10 the lowest price within the market”.
Travelodge uses only the most comfortable beds in all its rooms - the luxury king size Hypos bed favoured by the Queen.

-Ends-

For further information please contact the Travelodge Press Office Cohn & Wolfe – 0207 331 5400
Notes to Editors:
· The Tennertastic offer must be booked at least 6 full days in advance of stay. Bookings must be made by 4th March and stays must be taken between 3rd March to 27th May 2004. £10 rates are non-commissionable and cannot be used in conjunction with any other discount scheme.
· Traveldoge are currently offering 60,000 rooms at £10 per night. Bookings can only be made via the website www.traveldoge.co.uk/tennertastic. Bookings must be made by 4th March and
· Family rooms can sleep up to four people (two adults and two children, both under 16 years). All rooms are en-suite, with luxury King Size beds, colour TV and free tea and coffee making facilities.
· Travelodge currently has 240 locations throughout the UK and Ireland. These are conveniently located in most major motorways and ‘A’ roads
· Travelodge offers an online booking service at www.travelodge.co.uk and also via telephone on 08700 850 950.
· Travelodge was the first UK lodge brand to launch in the UK in 1985

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