To give you the best user experience, our site would like to use cookies to store and access anonymous information through your browser.Close
For more details, view our privacy policy. Continued use of this site indicates you have accepted our policy.

This notice will appear the first time you visit the site on any computer

Press releases

35 MILLION BRITS ARE WISHING FOR A WHITE CHRISTMAS...BUT IS THIS THEIR YEAR?

23rd Dec 2006


Forget Bing Crosby and the dream White Christmas -the average Brit will only see snow on Christmas Day just EIGHT times during their life.

A new study by Travelodge* has revealed three quarters of Britain's adults 35 million people hope for snow at Christmas every year and 86% say a white Christmas makes the day 'perfect'.

Despite all the wishing, more than 13 million men and women (29%) say they have never seen a white Christmas.

The survey of over 2,000 adults revealed people in Sunderland are the least likely of all to see snow on Christmas Day. They will only experience a white Christmas every 16.5 years - or just under five times over the average life span.

Norwich will only have a white Christmas once every 14.6 years, Cardiff every 13.3 years, Coventry 13.2 years and Cambridge once every 10.8 years.

Aberdeen tops the list of cities most likely to have a white Christmas Day, with the city's residents seeing one every 2.2 years on average. Glasgow is next on the list at every 4.7 years.

Cities most likely to see a white Christmas:
1. Aberdeen - 2.24 years
2. Glasgow - 4.7 years
3. Belfast - 6.3 years
4. Edinburgh - 6.9 years
5. Chelmsford - 7 years
6. Manchester - 7.19 years
7. Nottingham - 7.6 years
8. Birmingham - 8.44 years
9. Newcastle - 8.45 years
10. Southampton - 8.74 years
11. Leeds - 9.37 years
12. Leicester - 9.48 years
13. London - 9.50 years
14. Sheffield - 9.67 years
15. Liverpool - 10.15 years
16. Swansea - 10.53 years
17. Bristol - 10.74 years
18. Plymouth - 10.75 years
19. Cambridge - 10.8 years
20. Coventry - 13.23 years
21. Cardiff - 13.26 years
22. Norwich - 14.62 years
23. Sunderland - 16.5 years

More than four million adults (9% of Brits) will even travel to destinations that are more likely to have snow in late December to increase their chances of a fairytale Christmas Day. Adults living in Nottingham are the most likely to have travelled in search of snow.

Britain's biggest snow seekers:
Nottingham - 15.62%
Coventry - 13.64%
Norwich - 12.50%
Liverpool - 12.2%
Bristol - 10.91%
Cardiff - 10.53%
London - 10.33%
Southampton - 9.84%
Manchester - 8.93%
Leeds - 8.16%

The most popular destination for these travellers is Scotland, followed by Lapland, Austria, Canada and Switzerland.

Guy Parsons, Travelodge's Chief Operating Officer said; "Reservations at our Scottish hotels have risen significantly compared to the same period last December. People seem to be upping their chances of seeing snow this Christmas by travelling North."

*Travelodge research conducted by 72 point in November 2006, among over 2000 UK adults.

For more information, please contact:
Jo Begbie
Travelodge PR Manager
01844 358 624
jo.begbie@travelodge.co.uk

Popular Travelodge Destinations