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Press releases

TRAVELODGE SHOWS THAT IT’S THE SMART CHOICE

16th Mar 2004


Travelodge, the UK’s only low-cost hotel chain, is following its radical introduction of a £25 per night room rate with an off-the-wall marketing exploit to prove it’s the smartest choice for customers. In a first for its sector, Travelodge will launch a fleet of branded Smart cars carrying the message: ‘Comfy rooms from £25, only at www.travelodge.co.uk.’ 8 brightly coloured Smart cars in total will be deployed throughout the UK over the coming months.

Simon Gregory, sales and marketing director at Travelodge, explains: “The Smart cars will be used to generate greater awareness and visibility of our new £25 room rate and will be driven around the most populated areas of the UK in order to gain maximum impact. We chose the Smart car as like Travelodge it provides you with everything you need and nothing you don’t.”

The Smart cars will be driving around central London until 26th March and will follow a route that includes Moorgate, London Wall, St Martin’s Lane, Cheapside, Poultry, Cornhill and Leadenhall Street. Then the fleet will be driving up north to Harrogate to the support the new Travelodge opening in April.

Available exclusively via the Travelodge website (www.travelodge.co.uk), the year-round lowest rate of £25 per night will be available for more than 500,000 rooms in the coming year.

See attached photographs for Travelodge Smart car fleet

-ENDS-

For further information please contact Suzy Evans on telephone: 0121 521 6624 or e-mail: suzy.evans@travelodge.co.uk.

Notes to Editors
· £25 rate can only be booked at www.travelodge.co.uk and cannot be booked by phone.
· £25 rate may not be available at every lodge, every night and not during holidays and special event periods.
· £25 rates are non-commissionable and cannot be used in conjunction with any other discount scheme.
· All bookings must be guaranteed and are non- transferable, non-refundable and cannot be amended
· Cancellation for any rooms purchased for £25 is non-refundable.
· *Equivalent price per room in Ireland is 35 Euro.
· Family rooms can sleep up to four people (two adults and two children, both under 16 years). All rooms are en-suite, with luxury king size beds, colour TV and free tea and coffee making facilities.
· Travelodge currently has 240 locations throughout the UK and Ireland. These are conveniently located in most major city centres, as well as on major motorways and ‘A’ roads.
· Travelodge was the first UK lodge brand to launch in the UK in 1985.

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