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Press releases

Travelodge Appoints Adam Parsons From British Olympic Association As Comms Director

1st Jun 2010

Travelodge is pleased to announce the appointment of Adam Parsons as Director of Communications. Parsons joins Travelodge from The British Olympic Association (BOA) where he held the position of Director of Sport Liaison, a role that saw him advising and promoting British athletes and National Governing Bodies. He previously served as the BOA's Director of Communications and Public Affairs.

Before joining the BOA, Parsons spent seven years with the BBC, working as Sports Correspondent and also as a presenter on the BBC News Channel. His career also encompassed the position of Sports Editor of Sunday Business newspaper and the Motor Racing Correspondent for The Sunday Times.

Parsons will join the Travelodge team on the 28th June 2010 and will sit on the Executive team. He will report directly to Guy Parsons, Travelodge's newly appointed Chief Executive Officer. (Guy Parsons new role takes effect from 1 July 2010)

Guy Parsons Travelodge's Managing Director UK commented: "I am delighted that Adam is joining us as Director of Communications. Travelodge has a strong reputation for its approach to PR and I am confident that Adam's high level experience at the BOA combined with his broadcast and journalism expertise will help strengthen our communications function even further."

"Adam joins a very strong Executive Team, following the recent appointments of Charlie Herbert as eCommerce Director and Jon Hendry-Pickup as Operations Director."

Adam Parsons commented: "I am very excited to be joining the UK's fastest growing hotel chain and to be given the opportunity to lead one of the UK's most renowned and innovative communications team. This is an exciting time in my career and I am looking forward to helping to expand Travelodge's profile, reputation and influence."


For further information please contact:
Shakila Ahmed
Travelodge Head of PR
DL: 01844 35 8638 / M: 07802 702 499

Notes to editors:

About Travelodge
The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 390 hotels (28,000 rooms) - ten in Ireland, three in Spain and the rest in the UK. Travelodge plans to grow its estate to 70,000 rooms (approximately 1000 hotels) by 2020.

Nine million people stayed with Travelodge last year and 87% of reservations are currently made online at, where room rates start at 19 a night. The chain employs 5,500 staff and is owned by Dubai International Capital.

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