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Press releases

Travelodge is Searching for Birmingham’s Undiscovered Fashion Talent

27th Apr 2011

To celebrate the opening of Travelodge’s 18th Birmingham hotel at the fashion Mecca – the Bull Ring, the retailer of sleep is searching for the city’s next top fashion designer.

Travelodge’s challenge to all Brummie Fashionistas is to design an outfit for either a male or female using just a bed sheet. All entries will be exhibited at the official opening of Travelodge Central Bull Ring on Wednesday 11th May 2011 at 10.00am. The designs will be judged by a panel on the day and the winning designer will officially open Birmingham Central Bull Ring Travelodge and win a free weekend break at any UK Travelodge and £100 spending money.

To enter, applicants must register their interest by emailing their contact details to: Entrants can also request a Travelodge bed sheet to take part, by emailing the above email address.

Astra Goode, Birmingham Central Bull Ring Travelodge’s Hotel Manager said: “We thought it was quite fitting to mark Travelodge coming to the Bull Ring by searching for Birmingham’s next fashion designer. The city is renowned with the world of fashion and is the home to the famous clothes designer Osman Yousefzada as well as one of the biggest fashion extravaganzas the Clothes Show Live. To support the city’s strong links with fashion we are dedicating our official hotel opening to showcase, Birmingham’s hidden designer talent.”

Birmingham Central Bull Ring Travelodge offers a range of rooms which include: family, double and accessible. All of the rooms have been styled in the company’s contemporary room design which includes a red, white and blue colour scheme and mood lighting.

A Travelodge family room caters for either two adults and two children or three adults. Each room has en-suite facilities with eco-friendly showers, a flat screen TV with 18 free digital channels, free tea and coffee making facilities and Wi-Fi.

The hotel also has a Bar Café which offers a breakfast, dinner and bar service. The “all you can eat” full English breakfast, is just £5.99 per guest when booked online. For each paying guest, two children under the age of 15 eat for free. To help the pennies go that little bit further – Travelodge’s customers can enjoy a two course main meal for just £6 when booked in advance at

For more information about Travelodge and to book a £19 room visit:

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