TRAVELODGE SEEKS TEN NEW HOTELS IN HERTFORDSHIRE
1st May 2013
Travelodge has announced today that it is seeking to double its presence in Hertfordshire by boosting its portfolio with a further ten new hotels across the county.
This investment will create 150 new jobs within the region and boost the local economy annually by £11million.
Travelodge is looking for new sites in the following locations:
• London Colney
• Potters Bar
• St Albans
• Welwyn Garden City
Tony O’Brien, Travelodge, UK Development Director said: “Hertfordshire is one of our top performing counties within the UK, with demand growing at great pace for good quality branded budget hotel rooms from business and leisure travellers.
“In response to this growing need, we have extended our target list for the region and we are going to start looking for new sites in ten locations across the county. We are excited about the growth opportunities in Hertfordshire and hope to be able to announce more details soon about specific sites.”
The locations include those with close proximity to the M25 & London such as Potters Bar and London Colney. But they also include towns and cities that have a lack of affordable hotel rooms, such as St Albans and Welwyn Garden City.
Travelodge currently has nine hotels in the Hertfordshire area and employs over 100 staff members. The hotels are located in the following locations: Baldock Hinxworth, Borehamwood, Borehamwood Studio Way, Cheshunt, Hatfield Central, Hemel Hempstead (2) and Watford Central.
The team at Watford Central are celebrating being one of the first of 500 hotels from the Travelodge estate to benefit from a major refurbishment, which includes a new room design and a luxury bed called the Travelodge Dreamer - which is deemed in the industry as the Rolls Royce of beds.
The 93-room hotel which was opened in 2006 on Market Street has been refurbished in just one week without any disturbance to the day-to-day operation of the hotel. The extensive work was carried out by the local ‘MIB’ (Men in Black) team, Travelodge’s in-house maintenance team.
The work at Watford Central Travelodge is part of a company wide brand investment of £223 million* this year, to help further grow the business, strengthen the brand offering and make Travelodge the best value hotel chain in the UK.
Tony O’Brien continued: “This capital expenditure will help us grow our business, strengthen our product offering and make Travelodge the best value hotel chain in the UK.”