To give you the best user experience, our site would like to use cookies to store and access anonymous information through your browser.Close
For more details, view our privacy policy. Continued use of this site indicates you have accepted our policy.

This notice will appear the first time you visit the site on any computer

Press releases


7th Jun 2013

• Six out of ten Britons pack with military precision but still need to spend an average of £26.50 on forgotten items

• The nation will spend a collective 138 million
man hours packing for their summer holiday this year

• Two thirds of holidaymakers admit they always over pack and bring home up to six unworn outfits and three pairs of shoes

Three quarters (75%) of Britons will be going on a summer holiday this year and in preparation for their annual break 52% of these holidaymakers will dedicate around seven hours packing their holiday essentials. Across the nation this adds up to a staggering 138 million man hours. However despite spending a full working day packing, British holidaymakers will collectively splash out £684 million during their holiday on an essential item they have left behind at home. These findings have been revealed in a new travel report out today.

The holiday research conducted by Travelodge surveyed 2,000 adults to investigate the nation’s packing habits. Key findings from the report revealed 82% of holidaymakers find packing for their summer break very stressful. A fifth (20%) of Britons totally rely upon their partner to pack for them and one in ten (9%) adults aged between 25 to 34 years old farms it out to their mothers.

The research also revealed a fifth (21%) of lazy Britons just throw a selection of items into their suitcase and play pot luck with their belongings on holiday whilst 61% of adults pack with military precision and will dedicate time ahead of packing in preparing a detailed schedule and an essentials check-list prior to starting the task.

Despite this excessive planning and dedication of time, over half of the nation (51%) still forgets a vital holiday essential at home and will splash out a staggering £684 million (which equates to an average spend of £26.50) on forgotten items such as swimwear, a cardigan / jumper, a new pair of shoes, a pair of sunglasses and a new outfit.

Ironically, whilst British holidaymakers’ bulging suitcases may be lacking a holiday essential more than two thirds (67%) of Britons reported they usually bring back home up to six unworn complete outfits and three pairs of shoes that were not suitable for their holiday.

Further in-depth research findings also revealed that Britons packing styles varies a lot across the country. Listed below are the top five most popular styles of packing.

Style of packing:

Rollers - Fold and roll clothes into arrange in an orderly manner within their suitcase

Wrappers - Neatly wrap each piece of clothing in tissue paper to prevent creasing

Stackers - Build a stack of clothes starting with the biggest items at the bottom and working up to the smaller items

Shrinkers - Make complete outfits and vacuum pack to utilise space and aid un-packing

Flingers - Throw everything into a bag with no order or folding involved

Shakila Ahmed, Travelodge Spokeswoman said: “Everyday around
30,500 customers check into over 500 Travelodge hotels across the country and our reception teams are inundated with requests so it’s not surprising that Britons are spending £684million on forgotten items.”

Further research findings revealed that a third of Britons will be stowing away food and beverage favourites such as teabags, brown sauce, pork pies, digestive biscuits and marmalade into their suitcase to enjoy whilst on holiday.


1. For more information please contact the Travelodge press office
on 01844 358703 or email

2. The £684million figure is calculated by:
51% of adults reported they generally leave an item behind at home
51% of the UK adult population is (51% of 50,654,000) = 25,833,540
£26.50 x 25,833,540 = £684,588,810

3. The 138 million hours calculation is:
75% (number of UK adults taking a summer holiday) of 50,654,000 = 37,990,500
52% (percentage of holidaymakers who spend seven hours packing) of 37,990,500 = 19,755,060 * 7 = 138,285,420 hours

4. Highlighted below are the top 10 most common forgotten items of clothing which is costing the nation £684 million to replace:

1. Swimming trunks
2. Jumper
3. Cardigan
4. Bikini
5. Dress
6. Sunglasses
7. Shorts
8. Underwear
9. Coat
10. Shoes

Popular Travelodge Destinations