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Press releases

The Staycation reaches record levels in 2014, with 74 per cent of Britons holidaying at home

12th Jun 2014


The Staycation reaches record levels in 2014, with 74 per cent of Britons holidaying at home -this growing trend will boost the UK economy by £15 billion


• In the last three years, the number of Britons taking a Staycation break has more than doubled

• 2014 sees the revival of the traditional seaside holiday as more Britons hit the coast this summer

• Visit www.travelodge.co.uk/wp-content/uploads/2014/06/staycations-pdf.pdf for further information

This year, the Staycation break reaches record levels as three quarters of Britons choose to holiday at home. This is the fifth consecutive year that the Staycation trend has grown. Furthermore the UK economy is set to receive a welcome boost of £15 billion as holidaymakers increase their average spend to £430.33. These findings have been revealed today in the 2014 Travelodge holiday index.

The annual holiday report surveyed 3,000 adults about their holiday plans for 2014 and key findings revealed that the number of Britons holidaying at home has more than doubled since 2011.

With London and Cornwall topping the list of Staycation destinations, Travelodge has also published a Get Up & Go Guide for people looking to visit at: www.travelodge.co.uk/getupandgoguide

Interestingly the report also revealed that 51 per cent of Britons are taking lots of short breaks throughout the year, so that they have a constant stream of holidays to look forward to rather than just one big break. Just over a third of these people will take two short breaks, 37 per cent will enjoy three getaways, and 12 per cent will take four short holidays throughout the year.

The report also revealed a growing trend of Britons taking multi location holidays, with 17 per cent of holidaymakers taking multiple location trips during one holiday.

Other key findings revealed that the traditional seaside holiday is back in vogue as 40 per cent of British holidaymakers are taking a coastal break this summer. A jaunt to the seaside steals the number one position from city breaks which topped the poll in 2013. Top coastal destinations that Britons will be flocking to this summer include: Cornwall, Devon, Blackpool, Brighton, Scarborough, Bournemouth, Whitby, Skegness, Isle of Wight and Great Yarmouth.

Thirty seven per cent of Britons will still take a city break this year with London, Edinburgh and York topping the list of most popular city locations. In third place 28 per cent of holidaymakers are opting for a rural break this summer with the Scottish Highlands and Lake District being the favourite destinations.

Peter Gowers, Travelodge Chief Executive said:

2014 looks like being the year of the Staycation. More of us than ever before are being inspired to get up and go and explore what Britain has to offer. At Travelodge, were seeing particularly strong demand from families and couples having multiple short breaks rather than the traditional fortnight. It all points to the fact that the nations desire for a great holiday is still with us, but more than ever, were all looking for great value and finding it here in the UK.

The importance of value to Britons is evident, being more important than location, images and feedback when booking a holiday. Almost a quarter say value is the thing that most influences them when booking a holiday, above location, pictures and images, online reviews and word of mouth from friends and family.

Further research findings also revealed that over half of Britons reported that holidaying at home offers much better value than going abroad as the average foreign break costs £1,113.91.

Further findings from the report can be found in notes to editors and a fact sheet can be found at: http://www.travelodge.co.uk/wp-content/uploads/2014/06/staycations-pdf.pdf

To inspire Britons to get up & go, and explore Britain, Travelodge has released 150,000 rooms across the UK for £25 or less for stays up to 31st August 2014. To book just go towww.travelodge.co.uk

A full copy of the 2014 Travelodge Holiday Index can be downloaded atwww.travelodge.co.uk and the Get Up & Go Guide can be found at:www.travelodge.co.uk/getupandgoguide


Ends

Notes to Editors:

With 47 million adults in the UK, 74 per cent of them spending £430.33 = £14.97 billion boost to economy

The research was conducted among 3,000 adults by OnePoll in May 2014.
The table below lists the top Staycation destinations in 2014 as well as last year.

2014 Staycation Destinations 2013 Staycation Destinations
1 London 1 London
2 Cornwall 2 Edinburgh
3 Edinburgh 3 Lake District
4 Scottish Highlands 4 Cornwall
5 Lake District 5 Scottish Highlands
6 Devon 6 Dorset
7 North Wales 7 Devon
8 York 8 North Wales
9 Blackpool 9 Blackpool
10 Brighton 10 York

The 2014 holiday report has also revealed the following key findings:

• A quarter of Britons stated that a holiday is one of the few things that they refuse to cut back on.
• A third of adults reported that going on holiday is the best moment of their year.
• A fifth of Britons will holiday in the UK with multiple generations of their family.
• A third of holidaymakers uses TripAdvisor reviews before making a booking.

The table below highlights the nations top 20 biggest Staycation holidaymakers and how much they will be spending.

Rank Town/City per cent taking a Staycation Average spend
1 Plymouth 88 per cent £434.83
2 Coventry 86 per cent £397.55
3 Wrexham 84 per cent £420.34
4 Leeds 82 per cent £392.03
5 Newcastle 81 per cent £485.64
Wolverhampton 81 per cent £433.86
7 Cambridge 80 per cent £401.91
Swansea 80 per cent £377.16
9 Leicester 78 per cent £429.38
Bristol 78 per cent £344.94
11 Norwich 77 per cent £500.52
12 Birmingham 76 per cent £469.11
13 London 75 per cent £469.03
Chelmsford 75 per cent £340.39
15 Liverpool 74 per cent £489.43
Manchester 74 per cent £430.60
17 Southampton 72 per cent £365.89
18 Sheffield 71 per cent £400.80
Oxford 71 per cent £382.60
20 Worcester 70 per cent £381.19


---Ends---

Notes to Editors:

With 47 million adults in the UK, 74% of them spending £430.33 = £14.97 billion boost to economy (up from £11.8bn last year)

The research was conducted among 3,000 adults by OnePoll in May 2014.
The table below lists the top Staycation destinations in 2014 as well as last year.

-2014 Staycation Destinations--2013 Staycation Destinations
1-London-1-London
2-Cornwall-2-Edinburgh
3-Edinburgh-3-Lake District
4-Scottish Highlands-4-Cornwall
5-Lake District-5-Scottish Highlands
6-Devon-6-Dorset
7-North Wales-7-Devon
8-York-8-North Wales
9-Blackpool-9-Blackpool
10-Brighton-10-York

The 2014 holiday report has also revealed the following key findings:

• A quarter of Britons (24%) stated that a holiday is one of the few things that they refuse to cut back on.
• A third of adults (34%) reported that going on holiday is the best moment of their year.
• A fifth (20%) of Britons will holiday in the UK with multiple generations of their family.
• A third (32%) of holidaymakers uses TripAdvisor reviews before making a booking.

The table below highlights the nation’s top 20 biggest Staycation holidaymakers and how much they will be spending.


For more information please contact the Travelodge Press Office on 01844 358703 or email pressoffice@travelodge.co.uk

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