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Press releases

THE MAYOR OF SHREWSBURY & ATCHAM OPENS NEW TRAVELODGE HOTEL AT BATTLEFIELD ROAD

7th Oct 2005


- The 2 million hotel creates 20 new jobs

- Rooms from 26, book at www.travelodge.co.uk

Today, David Stanley Farmer, the Mayor of Shrewsbury and Atcham, officially opened the 276th Travelodge hotel on Battlefield Road, Shrewsbury.
The 41-bedroom hotel is the second Travelodge hotel to open within Shrewsbury, following on from the success of Shrewsbury Bayston Hill Travelodge. The new hotel has cost over 2 million to build and has created 20 new jobs within the community.

Travelodge, the UK's number one budget hotel brand will offer rooms from as little as 26 per night at Shrewsbury Battlefield Travelodge. There is a choice of either a double, family or disabled room, each offering a comfortable setting with en-suite bathroom, luxury king size bed, colour TV with in room entertainment which offers pay on demand movies, telephone and Internet services and free tea and coffee making facilities. Free on site car parking is also provided for guests.

A breakfast on the go service will be available to guests, the breakfast bag costs 4.00 and contains a selection of breakfast goodies and can be delivered to the guests door between 5am to 7am or purchased from reception 24 hours.

David Stanley Farmer, the Mayor of Shrewsbury and Atcham said: "Congratulations to Travelodge, this hotel is what we have needed on the north side of town for many years. It will complement the industry that is within the area. I am extremely pleased to see the company has catered for the disabled and the facilities I have viewed are outstanding. Travelodge should be congratulated for delivering an excellent service at a low rate".

Astra Goode, Shrewsbury Battlefield Travelodge Hotel Manager said: "We are very excited about opening a second Travelodge hotel in Shrewsbury, demand is very high within this area for low-cost accommodation. We have had nearly 100% occupancy since opening. Business / leisure visitors to Shrewsbury and local residents who have visiting family and friends just want a clean comfortable room at a low cost, which is just what we offer".

Travelodge has recently launched a revolutionary search tool facility on its website www.travelodge.co.uk which provides clarity on identifying all available rooms within the UK at the low-cost rate of 26 and 46*(Central London). This new search service will allow customers to find all Travelodge hotels that have a 26 / 46 room rate at a glance; and if their preferred hotel is not available at this particular rate, at the time they would like to travel, up to twenty nearest hotel options will be provided at the same rate.

Over the next six years Travelodge is planning to open 15,000 new rooms and create over 4,500 new jobs. In 2005, Travelodge is opening a new hotel every ten days and has the biggest expansion programme in place within the UK budget hotel sector. Travelodge has also completed a 20 million refurbishment for all of its hotels within the UK.

Image of the Shrewsbury Battlefield Traveloge team with the Mayor available with other photography.

Ends

For further information please contact:
Shakila Ahmed
PR & Communications Manger
Direct Line: 0121 521 6638
Email: Shakila.ahmed@travelodge.co.uk

Note to Editor:
Travelodge has 277 hotels throughout the UK, located in most major city centres. Over six million people stay with Travelodge every year

Travelodge room rates start from just 26 per night and 46 Central London These rates are subject to availability and can only be booked online at www.travelodge.co.uk. Rooms can also be booked by calling 08700 850 950

Travelodge is celebrating its 20th anniversary this year and for the first time since the company began in 1985, Travelodge has developed a new modern brand identity which reflects the warm welcome and good night's sleep that Travelodge offers its customers.

The latest BDRC British Hotel Guest Survey (February 2005) named Travelodge as the joint number one hotel brand in the UK (with Hilton) and the number one budget brand. Travelodge was also named as "The Most Improved Budget Brand".

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