Verified by Visa is a new service from Visa and your card issuer that provides added protection when you buy online. There is no need to get a new Visa card. You choose your own personal Visa secure password which is held securely by the card issuer only. This means added protection against unauthorized use of your credit or debit card when you shop online.
Every time you pay online with your Visa or Visa Debit/Delta card, your card issuer will ask you for your personal password, just like the bank does at the ATM. In seconds, your card issuer confirms it's you and allows your purchase to be completed.