{"id":4373,"date":"2016-12-19T11:26:17","date_gmt":"2016-12-19T11:26:17","guid":{"rendered":"http:\/\/www.travelodge.co.uk\/news\/?p=4373"},"modified":"2024-01-24T10:35:45","modified_gmt":"2024-01-24T09:35:45","slug":"guide-surviving-londons-january-sales","status":"publish","type":"post","link":"https:\/\/www.travelodge.co.uk\/blog\/group-getaways\/guide-surviving-londons-january-sales\/","title":{"rendered":"A guide to surviving London&#8217;s January Sales"},"content":{"rendered":"<p>A trip to London and a browse through the shops is always a good idea, but the January sales can get a bit much at times! Here\u2019s our survival guide for finding the best buys in London and making the most of your trip:<\/p>\n<p><strong>Plan Ahead<\/strong><\/p>\n<p>Shopping in the sales is a lot easier on your legs (and your wallet) if you know what kind of thing you\u2019re after. Make a list of everything you need and one of everything you want, but be prepared to battle it out between them. Sales shopping isn\u2019t just a time to treat yourself. If you plan ahead, you\u2019ll be ready for the coming year without spending too much on those winter coats and dresses, or new electronic gadgets.<\/p>\n<p><strong>Decide where you want to shop<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Where to begin your treasure hunt? Oxford Street is a brilliant place to begin when scouting for high street buys, as is <\/span><span style=\"font-weight: 400;\">Westfield<\/span> <span style=\"font-weight: 400;\">Shopping Centre, in Shepherds Bush and Stratford City<\/span><span style=\"font-weight: 400;\">. Heading to Brick Lane and Shoreditch is a good idea if you\u2019re after discounted vintage finds and quirky gifts. Big department store sales to look out for include John Lewis, House of Fraser and Debenhams which all offer epic January discounts. Don\u2019t miss the sale at Hamleys if you\u2019re looking for fantastic children\u2019s toys. \u00a0<\/span><\/p>\n<p><strong>Set a budget<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not really a bargain if you don\u2019t need it. Planning ahead and buying things you need for later in the year is a good idea. Keep a good track of what you\u2019ve bought and try to be as shrewd as possible with your purchases. There will be sales later in the year and January is not the be all and end all. Instead of buying everything as you see it, you may want to have a speedy look around first and decide what you want later. This way you can select which items you should really buy. Most shops do offer returns on sales, but check that you understand their policy first.<\/span><\/p>\n<p><strong>Keep your energy up<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Shopping may be fun but it\u2019s also extremely tiring. Quickly fire-up any failing energy by packing a few snacks in your bag to keep you properly fuelled. Fruit, unsalted nuts, seeds and whole food energy bars are all great at giving you the sustained energy you need. A bottle of water will keep you hydrated and improve your memory, focus and concentration \u00a0&#8211; all important for bargain-baggers!<\/span><\/p>\n<p><strong>Find a good place to rest<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Whether you want a Friday night stay, (to hit the sales early on a Saturday morning) or a place to rest after a hard day\u2019s shopping, \u00a0we have a number of hotels across London, providing the perfect rest after a solid day of shopping. <\/span><span style=\"font-weight: 400;\">Travelodge London <\/span><a href=\"http:\/\/www.travelodge.co.uk\/hotels\/318\/London-Central-Covent-Garden-hotel\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\" class=\"wpel-icon-right\"><span style=\"font-weight: 400;\">Covent Garden<\/span><span class=\"wpel-icon wpel-image wpel-icon-6\"><\/span><\/a> <span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.travelodge.co.uk\/hotels\/312\/London-Central-Marylebone-hotel?checkIn=02%2F01%2F17&amp;checkOut=03%2F01%2F17&amp;rooms%5B0%5D%5BroomId%5D=vhyslx27u05b0j&amp;rooms%5B0%5D%5Badults%5D=2&amp;rooms%5B0%5D%5Bchildren%5D=0&amp;rooms%5B0%5D%5Bextras%5D%5B0%5D=\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\" class=\"wpel-icon-right\"><span style=\"font-weight: 400;\">London Marylebone<\/span><span class=\"wpel-icon wpel-image wpel-icon-6\"><\/span><\/a><span style=\"font-weight: 400;\"> are both within easy reach of Oxford Street and close to the main cultural and social spots. Or visit the <\/span><a href=\"https:\/\/www.travelodge.co.uk\/hotels\/522\/London-Stratford-hotel\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\" class=\"wpel-icon-right\"><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">ravelodge<\/span>\u00a0Stratford<span class=\"wpel-icon wpel-image wpel-icon-6\"><\/span><\/a><span style=\"font-weight: 400;\">\u00a0a comfy bed a stone\u2019s throw from Westfield.<\/span><\/p>","protected":false},"excerpt":{"rendered":"A trip to London and a sashay through the shops is always a good idea, but the January sales can get a bit mad! Here is our survival guide for finding the best buys in London and having a brilliant break.","protected":false},"author":3,"featured_media":17991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1187,1675],"tags":[],"class_list":["post-4373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-group-getaways","category-tips-tricks"],"_links":{"self":[{"href":"https:\/\/www.travelodge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelodge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelodge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelodge.co.uk\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelodge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4373"}],"version-history":[{"count":0,"href":"https:\/\/www.travelodge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travelodge.co.uk\/blog\/wp-json\/wp\/v2\/media\/17991"}],"wp:attachment":[{"href":"https:\/\/www.travelodge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelodge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelodge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}