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eCRM Executive
Travelodge Support Office Thame

Position:
Digital Marketing
Pay:
Up to £24,000 DOE
Job Description
The job in a nutshell

Travelodge is a great place to work. We’re all proud of our strong growth, vision, ambition and team. We understand that the heart of our success comes from our people. We work very hard to ensure Travelodge is a friendly, fun, challenging, progressive and supportive place to be.
Right at the heart of our next generation business is Digital. It’s important today, but even more so tomorrow. We’re unashamedly looking to ‘win the web’ and we’re investing in and building our team to do just that. At the same time, a greater customer focus driven by our data and analytical capabilities underpins our digital and wider sales and marketing transformation strategy and programmes over the next 1-3 years across both business and leisure customer segments.
This is an exciting time to join Travelodge and as an eCRM Executive, you would be pivotal in us realising our digital and customer ambitions.

What you’ll be doing:


  • Assist with the day-to-day delivery of eCRM campaigns and activities

  • Analysis of current eCRM marketing campaigns and making recommendations for improvement

  • Managing trigger email campaigns throughout the customer lifecycle to maximise revenue

  • Carrying out segmentation of the database and implementing remarketing strategies

  • A/B Testing on various email campaigns to establish the most effective strategy

  • Tracking and reporting on email campaigns in order to guide improvements

  • Ensuring all email campaigns comply with current email best practice in the industry

What we’ll expect from you


  • You’ll have experience in a fast paced digital marketing role

  • An understanding of email marketing and HTML is desirable

  • Experience in developing and executing plans with strong creative executions

  • Experience of eCRM communications channels including email, push, SMS and onsite personalisation

  • Understanding of segmentation and analytics

  • You'll be proactive and driven to identify new ways of optimising campaigns and implementing new technologies to drive engagement and conversion

  • You will be a self starter and able to work independently as well as with a broad range of internal and external stakeholders

  • HTML and CSS skills desirable

  • Photoshop skills

  • Copy writing skills

At Travelodge, we believe that behaviours are just as important as the activities you carry out. The ones we look for in every colleague are:


I care about people

  • I treat everyone in a way I would like to be treated

  • I am easy to work with

  • I have a can do attitude

  • I care about the impact my work has on others


I pay attention to detail

  • I do the little things that make a difference to our customers

  • I work to brand standards

  • I treat Travelodge time, equipment and stock as if it were my own


I drive for results

  • I hit targets in my role and work at the right pace

  • I take ownership of problems and try to fix them fast

  • I look for ways to avoid future problems

  • I look for ways to promote Travelodge


What you can expect from us


Culture


At Travelodge, we are warm, straightforward and optimistic. We have a big footprint in the UK, but still a small company feel and you can expect quality and value to be built in to everything we do. You’ll have the support of a close network of colleagues and managers, and every day is different here! We want you to bring your personality to work and we love our diversity.


Reward and recognition


It’s not just our customers we want to wake up with a smile on their face. As well as a competitive salary, being part of our hotel support centre means great holiday entitlements, pension contribution deals, being part of our bonus scheme, and a Thanks Card giving generous room and food discounts as well as friends and family rates.


Career and development


We want you to develop further with us at Travelodge and we’ll provide you a development plan to help you reach your goals.   You can expect to have a full induction and training relevant to your role. We advertise all our vacancies internally, so you’ll have the opportunity to really develop your career with Travelodge.


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