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Press Officer
Travelodge Support Office Thame

Position:
PR
Pay:
Up to £35,000 DOE
Job Description

The first budget hotel brand to launch in the UK in 1985, Travelodge is now Britain’s only independent hotel chain, operating over 580 hotels and over 43,000  rooms across the UK, Ireland and Spain.

 

Nearly 19 million people stayed with Travelodge last year, with over 85% of all reservations made online at www.travelodge.co.uk, which is one of the UK’s top five most visited travel websites, attracting over 1.2 million visits each week.

 

The company has embarked on a strategy to build a new Travelodge that offers more choice and will become Britain’s favourite hotel for value. To support this, the company has invested £100 million modernising its UK hotels with a new contemporary look. It is also the UK’s first budget hotel chain to launch a premium economy room called the SuperRoom and a budget chic hotel concept called Travelodge Plus.

 

The job in a nutshell

 

Travelodge’s PR department is recruiting for an experienced Press Officer.  This is an exciting opportunity for an experienced PR professional who is looking to broaden their experience within a household brand and a very proactive press office – that is highly regarded within the media arena. This role offers a great opportunity to work across all media platforms and obtain a wealth of experience in PR.

 

What you’ll be doing:

 

The Press Officer will work closely with the PR manager to deliver the annual new hotel openings PR programme.  Over the next five years, the company expects to open around 100 hotels around the UK which equates to around 20 per year.  Each hotel opening will be supported with an event and a comprehensive media relations programme. Working with the PR manager you will be required to generate a high level of awareness for each hotel opening via media relations across: broadcast, print and digital channels.

 

The role also involves supporting the Consumer PR Manger - managing the annual travel PR programme which includes creating a bespoke room offer calendar to help drive traffic to the Travelodge website and generate room bookings – across national, regional and consumer travel /  consumer money saving pages and sites. As part of this programme you will also be responsible for managing the annual hotels review programme – which involves securing hotel room reviews with target media to help showcase the Travelodge brand has changed.

 

In addition you will also be required to support consumer and corporate sell-in’s and big business campaigns.

You need to have proven media relations experience, ideally gained within a large, consumer business or a PR agency.  You also need to be an exceptional communicator and be confident in engaging both with internal stakeholders and media contacts.

 

What you’ll be doing:

 

  Work with the PR Manager to develop a comprehensive PR activity programme to support every new Travelodge hotel opening. This involves creating a bespoke creative event to officially mark the opening of the hotel.

  Work with consumer PR Manager to create and implement an annual travel PR programme across national, regional and consumer press to help communicate Travelodge has changed for the better. Create monthly bespoke room offers to help drive traffic to Travelodge website and manage annual room review programme.

  Support corporate and consumer sell-ins.

  Support the Press Office department  

  Build new journalist contacts across all media spectrums.

  Drafting internal and external briefing materials for Travelodge hotel openings

  Support with business issues and crisis

  Support the Communications Director with high profile PR activity      

 

What we’ll expect from you

 

        Extensive experience within a Press Officer role, preferably in a busy press office for a large company or PR agency and worked with high profile brands

        Experience of event management (desirable)

        Experience of creating impactful PR plans across all media channels 

        Strong writing skills especially writing consumer related communications, with excellent attention to detail

        Extensive experience of selling in a press release to different consumer journalists

        Good range of national media contacts

        Experience of working cross departmental within a company

        High level of organisation with excellent verbal communication and creative skills

        Relentless drive, enthusiasm and conviction with a bubbly personality

        Ability to work on your own initiative and easily within a team

        Ability to work to tight deadlines and in a fast moving environment

        Ability to manage several projects at the same time

        Hands-on person who focuses on deliverables and results

        An outgoing person who is able to build relationships with colleagues and Journalists quickly

  Educated to degree level or equivalent

 

 

At Travelodge, we believe that behaviours are just as important as the activities you carry out. The ones we look for in every colleague are:

 

I care about people

        I treat everyone in a way I would like to be treated

        I am easy to work with

        I have a can do attitude

        I care about the impact my work has on others

 

I pay attention to detail

        I do the little things that make a difference to our customers

        I work to brand standards

        I treat Travelodge time, equipment and stock as if it were my own

 

I drive for results

        I hit targets in my role and work at the right pace

        I take ownership of problems and try to fix them fast

        I look for ways to avoid future problems

        I look for ways to promote Travelodge

 

What you can expect from us

 

Culture

 

At Travelodge, we are warm, straightforward and optimistic. We have a big footprint in the UK, but still a small company feel and you can expect quality and value to be built in to everything we do. You’ll have the support of a close network of colleagues and managers, and every day is different here! We want you to bring your personality to work and we love our diversity.

 

Reward and recognition

 

It’s not just our customers we want to wake up with a smile on their face. As well as a competitive salary, being part of our hotel support centre means great holiday entitlements, pension contribution deals, being part of our bonus scheme, and a Thanks Card giving generous room and food discounts as well as friends and family rates.

 

Career and development

 

We want you to develop further with us at Travelodge and we’ll provide you a development plan to help you reach your goals.   You can expect to have a full induction and training relevant to your role. We advertise all our vacancies internally, so you’ll have the opportunity to really develop your career with Travelodge.


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