Today, Travelodge, the UK’s biggest independent hotel chain, announces it has successfully completed its £100 million nationwide hotel modernisation programme - showcasing the company’s new contemporary brand look and a new improved room design.
The new upgraded Travelodge room was designed using feedback from the company’s leisure and business customers and offers a marked upgrade on the previous standard. UK Travelodge hotels now feature:
· A luxurious king-size Travelodge Dreamer beds, manufactured by Royal Warrant holders Sleepezee
· family rooms include separate individual pull-out beds for children
· improved contemporary room design
The programme was completed in just 34 months – driven by a 200 person refurbishment team, clocking in over one million man hours to complete the project. The team have travelled over five million miles modernising all of Travelodge’s hotels.
With the completion of the programme Travelodge now has an upgraded network across major cities and towns across the UK. The network now includes 148 hotels with on-site bar-cafés, offering the group’s new-look unlimited breakfast, with household name brands including Lavazza Italian coffee, Kellogg’s cereals and Linda McCartney vegetarian options.
Travelodge’s Chief Executive, Peter Gowers, joined the team today to put the finishing touches to the final room to be modernised at the Birmingham Fort Dunlop Travelodge hotel.
Peter Gowers, Travelodge Chief Executive said:
“The completion of our £100m room modernisation programme marks a major milestone on our journey to build a new Travelodge and become Britain’s favourite hotel for value.”
“Our continuing investment in upgraded quality has been a key driver of our recent rapid growth from both business customers and families. Customer feedback on the new Travelodge look and feel has been fantastic with an average Trip Advisor rating of 4 out of 5 stars for our modernised hotels. With the programme now completed, we are well positioned to drive further growth in 2016 and beyond.”
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Notes to editor:
For further information or supporting images please contact:
The Travelodge Press Office on: 01844 35 8703