Business Model & Strategy
Our unique market proposition
We are committed to a clear and focused approach that creates value for our guests. By prioritising the best locations, operational excellence and customer satisfaction, we’ve established a robust foundation for sustainable growth.
We are synonymous with well-priced quality travel
Our long-standing market presence, outstanding brand recognition and well-invested portfolio has positioned us as the leading brand in the sector we operate in of the UK hotel market – one of the largest and most resilient hotel markets in the world.
We offer customers a stay which is well-priced, well-located and that they can trust – with our diversified portfolio across the UK, Ireland and Spain.
In 2024, we opened five new leasehold hotels and acquired a prime freehold office building in St Paul’s, London, for hotel conversion. In 2025 we will open at least 15 new UK hotels, through our traditional leasehold model as well as further freehold acquisitions and rebrand/development opportunities. We acquired nine hotels on a freehold or long leasehold basis to be rebranded as Travelodge, and four new leasehold hotels set to open later this year. In Spain, we doubled our presence by acquiring six hotels which we rebranded in 2024 and signed deals for three new build hotels in San Sebastian, Cadiz and Alicante.
Well positioned for growth
Compelling Brand and Guest Proposition
Diversified customer base and advantageous business and leisure mix.
Continued to drive brand awareness with the launch of a multi million pound ad campaign ‘Better Get A Travelodge’.
Significant Market Opportunity
Budget hospitality market resilient and underpenetrated. UK midscale and economy segment outperforming overall UK hotel market.
Clear Growth Strategy
Continue to invest in our ongoing hotel refit programme and we have already upgraded over 50% of the Travelodge room estate to its new design.
Attractive Market Position
Leading sector position driven by outstanding brand recognition, well-invested network of hotels, and sustained market performance throughout economic cycles.
Strong Management and Operation
Leading sector position driven by outstanding brand recognition, well-invested network of hotels, and sustained market performance throughout economic cycles.
Responsible
Business
Actionable sustainability plan integrated into business strategy.
Our Purpose
At Travelodge, our purpose is to help people to go and do their thing by being The Brilliant Base. We’re on a journey towards being The Brilliant Base for all of life’s occasions, from celebrating a birthday or visiting the kids at university, to taking a business trip or going to a concert. We concentrate on the essentials; providing our customers with a well-priced, well-located stay they can trust.
Travelodge is focused on its impact on the environment and its social responsibilities, so we’re doing all we can to be Inclusive, Caring and Conscious for a Better Future.
Inclusive
Ensuring we are accessible, inclusive and well-priced to our customers and colleagues.
Caring
Creating a caring and healthy environment for our colleagues and customers and ensuring their wellbeing.
Conscious
Being actively conscious of the waste we produce, the energy and resources we consume and our carbon emissions.