Business Model & Strategy
Our unique market proposition
We are committed to a clear and focused approach that creates value for our guests and returns for our stakeholders. By prioritising the best locations, operational excellence and customer satisfaction, we’ve established a robust foundation for sustainable growth.
We are synonymous with well-priced quality travel
Our long-standing market presence, outstanding brand recognition and well-invested portfolio has positioned us as the leading brand in the most buoyant sector of the UK hotel market – one of the largest and most resilient hotel markets in the world.
We offer customers a stay which is well-priced, well-located and that they can trust – with our diversified portfolio across the UK, Ireland and Spain with over 80% of our hotels in major city centres, towns and popular holiday destinations.
Travelodge currently operates on a predominantly leasehold basis. Our acquisition of 66 Travelodge branded hotels from LXi REIT in early 2024 marked a positive step as we seek to optimise our portfolio and diversify our freehold/leasehold split to enhance value.
Our Purpose
At Travelodge, our purpose is to help people to go and do their thing by being The Brilliant Base. We’re on a journey towards being The Brilliant Base for all of life’s occasions, from celebrating a birthday or visiting the kids at university, to taking a business trip or going to a concert. We concentrate on the essentials; a stay that is well-priced, well-located and trusted to be spotlessly clean, with everything working and a friendly team.
Travelodge is focused on its impact on the environment and its social responsibilities, so we’re doing all we can to be Inclusive, Caring and Conscious for a Better Future.