Business Model & Strategy
Our unique market proposition
We are committed to a clear and focused approach that creates value for our guests. By prioritising the best locations, operational excellence and customer satisfaction, we’ve established a robust foundation for sustainable growth.
We are synonymous with well-priced quality travel
Our long-standing market presence, outstanding brand recognition and well-invested portfolio has positioned us as the leading brand in the sector we operate in of the UK hotel market – one of the largest and most resilient hotel markets in the world.
We offer customers a stay which is well-priced, well-located and that they can trust – with our diversified portfolio across the UK, Ireland and Spain.
Travelodge currently operates on a predominantly leasehold basis. However our acquisition of 66 hotels in the UK and five properties in Spain marked a positive step as we seek to optimise our portfolio and diversify our freehold/leasehold split to enhance value as well as continually seek further opportunities.
Well positioned for growth
Compelling Brand and Guest Proposition
Diversified customer base and advantageous business and leisure mix
Continued to drive brand awareness with the launch of a multi million pound ad campaign ‘Better Get A Travelodge’
Significant Market Opportunity
Budget hospitality market resilient and underpenetrated. UK midscale and economy segment outperforming overall UK hotel market
Clear Growth Strategy
Opportunity for a further 300 hotels in the UK, and potential for further expansion opportunities in Spain
Attractive Market Position
Leading sector position driven by outstanding brand recognition, well-invested network of hotels, and sustained market performance throughout economic cycles
Strong Management and Operation
Leading sector position driven by outstanding brand recognition, well-invested network of hotels, and sustained market performance throughout economic cycles
Responsible Business
Actionable sustainability plan integrated into business strategy
Our Purpose
At Travelodge, our purpose is to help people to go and do their thing by being The Brilliant Base. We’re on a journey towards being The Brilliant Base for all of life’s occasions, from celebrating a birthday or visiting the kids at university, to taking a business trip or going to a concert. We concentrate on the essentials; providing our customers with a well-priced, well-located stay they can trust.
Travelodge is focused on its impact on the environment and its social responsibilities, so we’re doing all we can to be Inclusive, Caring and Conscious for a Better Future.
Inclusive
Ensuring we are accessible, inclusive and well-priced to our customers and colleagues.
Caring
Creating a caring and healthy environment for our colleagues and customers and ensuring their wellbeing.
Conscious
Being actively conscious of the waste we produce, the energy and resources we consume and our carbon emissions.