Building a Better Future Together

Being the Brilliant Base has our customers and colleagues at the heart of what we do. For our customers that means providing a well-priced, well-located stay they can trust, and for our colleagues it means creating opportunities to learn more, earn more and belong. We care about the impact of our decisions and sustainability is integral to our business strategy and runs through everything that we do.

That’s why we’re committed to three key aims in our Better Future sustainability plan


Ensuring we are accessible and inclusive to our customers and colleagues.

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Creating a caring and healthy environment for our colleagues and customers and ensuring their wellbeing.

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Being actively conscious of the waste we produce, the energy and resources we consume and our carbon emissions.

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Our vision is to create a Better Future for our customers, colleagues and the planet and this is underpinned by the 3 core pillars of our sustainability plan.