Travelodge acquires hotel at London Bromley Mall

Travelodge, the UK’s first budget hotel brand, which operates over 600 hotels across the UK, Ireland and Spain, has agreed to acquire the former Ibis hotel at The Bromley Mall in Bromley town centre, South East London. 

Travelodge has agreed a 25-year lease with the building owner and will begin refitting the 59-room hotel this month, with a target of opening the hotel for business by Easter 2025. 

Travelodge already operates 82 hotels and over 10,000 rooms in the London Boroughs and the chain continues to expand across the Capital. Travelodge recently acquired an office building in St Paul’s, for conversion into a 95-room hotel subject to planning permission, in the Group’s first freehold acquisition for conversion, and has also recently exchanged contracts to open a new hotel in Upminster, London, with construction having started to transform a town centre site into a new, 82-room hotel. 

In addition, there are a further three Travelodge hotels under construction in London, at Beckenham, Chiswick and Stratford. The Group is actively seeking further development opportunities within the M25, ranging from office conversions and new build developments to going concerns and Local Authority deals. 

Steve Bennett, Chief Property and Development Officer, comments: “Travelodge is delighted to continue the expansion of our network of hotels throughout London. We  have entered into a 25-year lease to operate this new hotel in Bromley, which we are certain will be a fantastic addition to our portfolio. 

“Whilst we already operate 82 Travelodge hotels in London, many of the London Boroughs have very few branded budget hotels and there are lots of locations with high demand for great value, good quality accommodation. So, London remains a key focus for our UK development team and we are actively seeking suitable hotel opportunities across the capital, with over 100 locations on our London target requirement list.

“We are open to a range of development types, such as office conversions, acquisitions of going concerns and forward funded new developments, and are keen to explore all available opportunities.”

For more information about our target requirements visit: https://www.travelodge.co.uk/our-business/property/development-and-funding/

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For further information please contact:

Alison McNulty, Property PR Manager: alison.mcnulty@travelodge.co.uk / 07774 055285

About Travelodge  

Founded in 1985, Travelodge is Britain’s very first budget hotel chain and today is one of  the largest budget hotel chains in the UK, with a portfolio of over 600 hotels and over 47,000 bedrooms across the UK, Ireland and Spain.  

Welcoming over 22 million guests annually across the UK, Ireland and Spain, the majority of Travelodge hotels are located  in major cities, towns and holiday hotspots as well as by airports and key business hubs. With over 95% of its hotels rated 4* or above on TripAdvisor, Travelodge is proud to offer guests across its diverse customer base a good value experience – whether they are travelling for business or leisure. 

Whether out celebrating a birthday, going to a concert or sporting event, visiting friends and family, taking a business trip, working away from home, or taking a short break, we help people to go and do their thing by Being the Brilliant Base.

Travelodge continues to invest in its ongoing hotel refit programme and has already upgraded 50% of the Travelodge room estate to its new design. The brand is also continually evolving its quality offering to deliver a better experience for its diverse mix of business and leisure guests, such as its new look Bar Cafe design, 85 Bar Café, which has been rolled out to selected UK hotels as part of the refit programme.  

Travelodge is focussing on its environmental and social impact, with sustainability integral to its business strategy. Its Better Future sustainability plan aims to build a more sustainable future for its customers, colleagues and the planet, underpinned by three core pillars: Inclusive – ensuring we are accessible, inclusive and well-priced to our customers and colleagues; Caring – creating a caring and healthy environment for our colleagues and customers and ensuring their wellbeing; and  Conscious – Travelodge is conscious of its impact on the planet, taking into account the waste it produces, the energy and other resources it consumes and the carbon emissions it generates.  

For further information visit travelodge.co.uk or the Travelodge Hotels Limited LinkedIn page.