Travelodge’s new openings programme is complemented by the selective acquisition of other brand’s existing hotels that meet its locational and branding criteria. These projects enable Travelodge to “rebrand” an existing hotel and expand its estate efficiently, without the need for planning consent and without increasing overall room supply within local markets.

A key feature of Travelodge’s 2025 new opening programme, which saw it open 21 new hotels, was its acquisition of a portfolio of existing hotels, as part of its rebrand acquisition growth strategy, supporting the continued expansion of the Group’s freehold portfolio.

In March, Travelodge acquired the freehold and long-leasehold (effective freehold) interests in a portfolio of 9 Campanile hotels across the UK, when it exchanged contracts with Louvre Hotel Group. All of the TL teams worked together to open 8 of the hotels as new Travelodges during a 3-month period from 14th March to the 6th of May. These hotels, located in Birmingham, Bradford, Dartford, Leicester, Liverpool, Manchester, Milton Keynes, Northampton and Swindon, enabled Travelodge to secure long-term control of a number of well-located, purpose-built assets, strengthen its presence in established markets and remove competitor room stock from these markets.

Travelodge also acquired a group of Ibis hotels as part of its rebrand strategy. Freehold acquisitions included Preston, Chesterfield Town Centre and Bradford Shipley, with a leasehold acquisition in Cardiff. These hotels were acquired on consecutive days in the last week of August 2025, immediately following the expiry of Ibis’ leasehold interests. 

In addition, Travelodge completed the acquisition of four Ibis franchise hotels in London Bromley Town Centre, Bromsgrove, Burton-upon-Trent Central and Glasgow Cumbernauld. All of these hotels were secured on new, 25-year leases and have since been converted and reopened under the Travelodge brand.

2025 saw our largest opening programme since 2012 and it was underpinned by the acquisition of 17 Rebrand Acquisitions, delivering 1,500 new rooms for the business and, of these, 12 hotels were secured on a freehold/long leasehold basis for our PropCo. 

Following acquisition, each hotel is converted to Travelodge brand standards under the oversight of Travelodge’s market-leading Construction & Refit Team. 

Prior to acquisition, we carry out extensive due diligence to prepare a full scope of works for each refit project and assess whether the hotel can be safely traded through the works or should be closed for the duration of the refit. A full suite of surveys is completed and we work together with the outgoing hotel operator to migrate employees and business on the books where appropriate. 

Recent examples from our 2025 openings include Manchester Central Riverside and Northampton M1, both former Campanile hotels, where conversion works were completed efficiently once the hotels had been acquired. The before and after videos for both hotels, included below, demonstrate the transformation achieved.

Alongside these videos, before and after photography for the Cardiff Gate hotel, a former Ibis acquired on a leasehold basis, further illustrates the successful conversion of an existing hotel to the Travelodge brand.

Travelodge has invested millions of pounds in converting these rebrand acquisitions to its latest refit brand standards, significantly improving the product for its customers and enhancing its and its landlords’ assets.

Pre-Refit	Post-Refit