Travelodge, the UK’s first budget hotel brand, which operates over 600 hotels across the UK, Ireland and Spain, has completed the acquisition of two additional hotels as part of its UK growth strategy focused on rebrand opportunities.

The hotels, which had been trading under the Go2 brand, are located in Burton-upon-Trent and Glasgow Cumbernauld and together add 125 rooms to Travelodge’s portfolio. Travelodge has agreed 25-year leases for both properties.

As part of Travelodge’s multi-million pound refit upgrade programme, these hotels are currently being refurbished to reflect Travelodge’s latest design standards – including a contemporary reception area, next generation rooms, and upgraded interiors designed for comfort and functionality.

Burton-upon-Trent Travelodge is located in the town centre, adjacent to the railway station, and provides 68 rooms with on-site car parking. Just 28 km from East Midlands Airport, it is also ideally placed for nearby attractions such as Donington Park, Drayton Manor Theme Park and Alton Towers. The hotel will also feature a stylish 85 Bar Café – the perfect spot for guests to eat, drink, work or relax.

Glasgow Cumbernauld Travelodge, a 57-room hotel, is situated just off the M80 junction with the A73, providing quick and easy access to Glasgow, Falkirk and Stirling and is within reach of Glasgow Airport. Guests are a short drive from Glasgow’s many attractions, including Glasgow Cathedral, Celtic Park and Ibrox Stadium. The hotel is also close to Broadwood Leisure Centre and Cumbernauld Retail Park, which is home to retailers such as Next, Boots and TK Maxx.

These latest acquisitions highlight Travelodge’s focus on rebrand opportunities as a key part of its wider UK development strategy. Rebrand acquisitions provide a sustainable way to grow the business, as they avoid the need for new construction, accelerate the opening of new hotels, and reduce competing supply in the market.

Tony O’Brien, UK Development Director at Travelodge, said: “We are delighted to add Burton-upon-Trent and Glasgow Cumbernauld to our portfolio.  These acquisitions reflect the continued momentum behind our rebrand-led strategy, which is enabling us to deliver high-quality, great-value hotels for our customers more quickly and sustainably than new builds. Whilst we already operate over 600 Travelodges throughout the UK, we continue to see significant opportunities to acquire and convert other brands’ hotels, and we are actively looking for more.”

Travelodge has identified over 300 further locations across the UK where there is sufficient demand to open a new hotel.

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NOTES TO EDITORS

About Travelodge  

Founded in 1985, Travelodge is Britain’s very first budget hotel chain and today is one of the largest budget hotel chains in the UK, with a portfolio of 620 hotels and over 47,000 bedrooms across the UK, Ireland and Spain.  

In Spain, Travelodge has an established profitable presence and has ambitious growth plans within this market and has identified the top key locations where it would like to open additional hotels in Spain. 

Welcoming over 22 million guests annually across the UK, Ireland and Spain, the majority of Travelodge hotels are located in major cities, towns and holiday hotspots as well as by airports and key business hubs. With over 96% of its hotels rated 4 dots or above on TripAdvisor, Travelodge is proud to offer guests across its diverse customer base a good value experience – whether they are travelling for business or leisure. 

Whether out celebrating a birthday, going to a concert or sporting event, visiting friends and family, taking a business trip, working away from home, or taking a short break, we help people to go and do their thing by Being the Brilliant Base.

Travelodge continues to invest in its ongoing hotel refit programme and has already upgraded approximately 65% of the Travelodge room estate to its new design. The brand is also continually evolving its quality offering to deliver a better experience for its diverse mix of business and leisure guests such as its new look Bar Cafe design, 85 Bar Café, which has been rolled out to selected UK hotels as part of the refit programme.  

Travelodge is focusing on its environmental and social impact, with sustainability integral to its business strategy. Its Better Future sustainability plan aims to build a more sustainable future for its customers, colleagues and the planet, underpinned by three core pillars: Inclusive – ensuring we are accessible, inclusive and well-priced to our customers and colleagues; Caring – creating a caring and healthy environment for our colleagues and customers and ensuring their wellbeing; and  Conscious – Travelodge is conscious of its impact on the planet, taking into account the waste it produces, the energy and other resources it consumes and the carbon emissions it generates.  

For further information visit travelodge.co.uk or the Travelodge Hotels Limited LinkedIn page.