4th July 2022

Travelodge, one of the UK’s largest budget hotel chains, which operates over 590 hotels across the UK, Ireland and Spain and employs over 10,000 colleagues, is delighted to announce a joint partnership with Purpose Coalition on a Levelling Up Impact Report.  This study will set out its contribution to the UK levelling up agenda.

Purpose Coalition is made up of the UK’s most innovative purpose-led leaders and organisations. This Levelling Up Impact Report will highlight the work Travelodge is already undertaking to deliver a positive impact on communities across the country within the architecture of the Purpose Goals, known as the Levelling Up Goals in the UK.

Established in 2021 by former Education Secretary Rt Hon Justine Greening with input from businesses, universities and policymakers, it is designed to provide a framework to help tackle the challenges the country faces following the pandemic. with focus on key life stages - from early years through to adulthood, alongside other barriers such as open recruitment and achieving equality through diversity and inclusion - and identify the main issues that need to be resolved to create a level playing field for everyone.

The Goals are the first major piece of work by the Purpose Coalition, which includes some of the UK’s most purpose-led businesses, universities and public sector organisations, such as Amazon, bp, Gateley, Cisco, the BBC, UKPN, Barts Health NHS Trust, Northumbria University and many others.

Hannah Thomson, Travelodge, Chief People Officer said:

“We are delighted to be working with the Purpose Coalition and supporting the levelling up agenda across the UK.  We pride ourselves on having a diverse and inclusive workforce and encourage our colleagues to take advantage of the many opportunities within our organisation to build their skills and knowledge and progress their own careers, irrespective of background or educational attainment.”

Justine Greening, Chair of The Purpose Coalition, said: “Hospitality is a vitally important industry, not just for our national economy but for local economies across the country. It was one of the worst hit sectors during the pandemic and we continue to see the evidence of that in our high streets and town centres and in job vacancy figures. But it can also play a critical role in the country’s recovery, driving growth as well as skills and jobs.

“As one of Britain’s iconic brands, and with social and travel restrictions reduced, Travelodge has the potential to play a leading part in using its experience, expertise and reach to make a positive impact on our communities, especially the most disadvantaged. It can provide employment and development opportunities to those who haven’t had a job before, those who want to develop their experience and skills or those who want a job which fits into their changing family or caring responsibilities.  

“Travelodge is already demonstrating a determined approach to delivering real opportunity in the communities where it works, regardless of background or experience. The Purpose Coalition is proud to be working with it on its Levelling Up Impact Report to help it go even further as part of a wider effort to level up the country and close the opportunity gap.”


For further information, please contact the Travelodge Press Office:

T: 01844 35 8638

E: pressoffice@travelodge.co.uk     


Notes to Editors

Travelodge employs more than 10,000 colleagues across a wide variety of full time and part time roles to look after their customers every day.  For over thirty years, the group has helped and supported thousands of its colleagues to progress their careers within Travelodge.  The company recognises  the benefits of having a diverse workforce with colleagues from different backgrounds, solely employed on ability.  As part of its sustainability plan, Better Future, there are clear plans to continuously improve diversity, inclusion & social mobility, allowing colleagues to learn more, earn more and belong.

The 14 Purpose Goals have been established with input from businesses, universities, civil society and policymakers. They aim to set out clear objectives for the UK's Levelling Up challenge in the wake of Covid-19. Led by Rt Hon Justine Greening, they use the same framework as the UN Sustainable Development Goals, applied to the very different levelling up challenges facing the UK. A set of measures and metrics are currently in development to benchmark performance on the agenda.

For more information see  https://www.purposegoals.org/


For further information please contact Peter Bould at peter@thisispurpose.com