22nd January 2024

Travelodge, one of the UK’s leading budget hotel brands, announces the appointment of Demi Turner as Director of Sustainability - a newly created role at Travelodge which further strengthens the company’s commitment to its ESG Strategy. 


Demi will take on a key role as the Group, which operates almost 600 hotels across the UK, Ireland and Spain, accelerates its commitment to its Better Future Plan.


Demi brings a wealth of expertise to Travelodge, having worked across a range of companies including Whitbread, KFC, ASOS and WPP, with experience spanning over almost two decades in sustainability, innovation and social impact. 


Demi will lead and coordinate the evolution of Travelodge’s sustainability strategy as well as work to reduce the company’s carbon footprint, in a bid to become a net-zero business by 2050.  


Reporting into Travelodge’s Chief Operating Officer, Claire Good, Demi will help to cement the company’s Better Future Plan for its customers, colleagues and the environment which Travelodge has underpinned by three core pillars; Inclusive, Caring and Conscious 


As well as working towards fulfilling Travelodge’s Environmental commitments, 

Demi’s expertise will also play a part in facilitating the company’s additional responsibilities within its ESG framework, Social and Governance. These both play an instrumental role in the company’s sustainability strategy as well as its overall business model, which further demonstrates Travelodge’s care on the impact of decision making. 


Claire Good, Travelodge Chief Operating Officer Said: 

“At Travelodge, sustainability runs through everything we do and we are delighted to welcome Demi as we accelerate our ESG strategy. Demi’s extensive experience across this sector will be invaluable as we seek to create a Better Future for our customers, our colleagues and the environment.” 


Demi Turner, Director of Sustainability, said: 

“I am thrilled to be joining Travelodge at such an exciting time in the Company’s commitment to sustainability. There is such an appetite to accelerate the progress of sustainability across the hospitality industry and Travelodge’s initiatives via its Better Future Plan, underpin the Company’s commitment to do this.” 


Travelodge’s goal is to become a net-zero business by 2050 and having now agreed its plan for direct Scope 1 and 2 emissions, Demi’s responsibilities will include the processes to deliver projects that achieve these plans, such as the continuation of installing smart heating and cooling controls into Travelodge hotels, testing the ability to retrofit Air Source Heat Pump technology into a trial set of hotels and revising the new build and refurbishment specifications to reflect the strategic importance of sustainability,  whilst also working with our wider supply base as we measure and reduce our indirect Scope 3 emissions.


Strong partnerships with our supply base are a key component of this progress as the advancement in its responsible sourcing programme continues to be crucial. 


Demi will work across Travelodge, with additional teams, to develop plans to help ensure Travelodge is future-proofed against the impacts of climate change and other socioeconomic factors. Additional key priorities across the business include the assessment of further water conservation opportunities, reviewing Travelodge's waste & circularity targets and the development of its nature & biodiversity strategy.




For further information and supporting images, please contact:

The Travelodge Press Office 


T:01844 358703


About Travelodge

In 1985, Travelodge became the UK's first budget hotel brand when it opened its first hotel at Barton-under-Needwood. Today, we operate nearly 600 hotels across the UK, Ireland and Spain and annually welcome over 21 million guests.    


With rooms from £35, Travelodge is the ideal base for all business and leisure trips and we aim to offer customers the location, value and quality to suit all their travel needs.


We are currently looking to expand our UK hotel network and we have identified a further 300 locations where we would like to open a Travelodge hotel.


Travelodge employs over 12,000 employees and is dedicated to creating an environment where everyone can learn more, earn more and belong.