Travelodge has commissioned the UK’s first Instagrammable postcard to celebrate the opening of it’s 581st hotel- Liverpool Edge Lane.
The mural was commissioned following a survey carried out on over 2000 adults across the UK asking Britons what they thought made the city of Liverpool so great in regards to its famous icons, landmarks and the city’s greatest assets. Guests of the hotel can take their snaps in front of the 16ft high postcard which takes inspiration from some of the top regarded Liverpudlian traits as voted for by the public.
Liverpool is a world famous city oozing with culture, history, sport, style and of course it’s music with the city holding the Guinness World Record for Capital of Pop thanks to the iconic 1960’s band The Beatles who changed the face of popular music with their legacy still living on today. It’s no wonder then that The Beatles came out in 1st place in the survey of iconic Liverpudlian figures and are feature heavily in the postcard.
Taking second place is Cilla Black OBE who dedicated over 50 years to show business, with legendary footballer Steven Gerrard MBE who spent the majority of his career playing for his home football team, Liverpool FC and also as club captain for the England national football team. Coming in 4th was Bill Shankly who was known fondly as a national hero for bringing world-renowned success to Liverpool FC, gaining promotion to the First Division and winning 3 League Championships. In 5th place was the iconic comedian Ken Dodd who was well known for his tickling sticks and for his career in the entertainment industry.
Alongside its musical legacy, Liverpool is also home to the largest collection of Grade II-listed buildings outside of London with the Liver building coming out in 1st place among those surveyed and featuring at the front of the postcard. In 4th place was the Royal Albert Dock, part of the larger Liverpool Docks which dominated global trade by the 19th Century and still celebrates Liverpool’s heritage today. In 5th place The Cavern Club which is famous for its connections with The Beatles and as a place which still celebrates its legacy as being one of the most famous clubs in the world.
| Iconic Personalities | Iconic Landmarks | Liverpool's Greatest Assets | |
|---|---|---|---|
| 1st | The Beatles | Waterfront & Royal Liver Building | Liverpool Football Club |
| 2nd | Cilla Black | Mersey Ferry | Everton Football Club |
| 3rd | Steven Gerrard | Penny Lane | Capital of Culture Award |
| 4th | Bill Shankly | Royal Albert Dock | Grand National |
| 5th | Ken Dodd | Cavern Club | Liverpudlians |
| 6th | Jimmy Tarbuck | Mersey Tunnels | Friendly city with big personality |
| 7th | John Bishop | Roman Catholic Metropolitan Cathedral | Comedy |
| 8th | Melanie Chisholm | Anglican Cathedral | Music scene |
| 9th | Mike Myers | St George's Hall | Scouse dialect |
| 10th | Robbie Fowler | Radio City Tower | Yellow Submarine |
Those surveyed around the UK also regarded the city’s 2008 Capital of Culture Award win as one of Liverpool’s top 3 assets, further proving that the city is seen by so many as a huge cultural icon. Coming in 1st place was Liverpool FC, and in 2nd place Everton FC. The Grand National which is held Aintree Racecourse near Liverpool came and along with football cements Liverpool as a sporting icon.
Shakila Ahmed, spokeswoman for Travelodge said:
“To celebrate the opening of Liverpool Edge Lane Travelodge, our 581st hotel, we are very excited to have created an instragrammable postcard, paying homage to the city’s greatest assets. It’s the perfect backdrop to capture the essence of what makes Liverpool so great in just one image. This picture truly is worth a thousand words and the ideal keepsake.”
Liverpool Edge Lane is Travelodge’s 581st hotel in the UK and 15th in Merseyside. The new hotel creates 25 jobs in the area and is ideally located right by the city’s largest retail outlet, Liverpool Shopping Park. The mural can be seen ( and snapped!) at the hotel reception. Why not share your pics with us by tagging @travelodgeuk in your snaps!
