In a UK first and as part of its brand transformation programme, Travelodge has partnered with the authentic Italian espresso brand, Lavazza, to offer its customers a premium coffee range as part of its new unlimited breakfast menu.
This partnership is the first time a hotel chain has rolled out a fully-branded Lavazza coffee menu, giving customers the best quality Italian coffee experience.
Travelodge, which has 148 Bar Café hotels in major UK cities and towns, has given its breakfast offering a complete overhaul as part of its quality drive campaign. The launch is the latest step in Travelodge’s brand transformation programme - which already includes a £100 million hotel modernisation programme - to give customers a higher quality, improved experience whilst staying at a Travelodge hotel.
The hotel chain worked closely with business, leisure and family customers to design its new breakfast menu, in order to capture the changing breakfast tastes of modern travellers.
Over the last 12 months customers and staff have eaten their way through many different types of sausages, tried countless varieties of bacon, sampled innumerable types of granola, tested a range of condiments, indulged in mountains of buttery fresh croissants and drank gallons of coffee and tea in rigorous taste checks – so that they could develop Travelodge’s best ever breakfast menu.
Key findings from this research revealed that modern travellers want choice and a quality breakfast offering that includes familiar branded items. To meet this requirement Travelodge has introduced renowned brands into its new menu such as: Heinz beans and sauces, Linda McCartney vegetarian sausages, Quaker granola, a range of Kellogg’s cereals and Yeo Valley Organic yoghurts. It has also introduced a range of freshly ground Italian coffee by Lavazza, a variety of teas by Typhoo, and fruit and herbal infusions from Ridgway
In addition, customers also reported that the Full English Breakfast is still considered the much-preferred way to kick start the day, so the new breakfast menu now includes: fresh cooked mushrooms and hash browns in addition to existing items such as prime back bacon, Cumberland sausages, free range scrambled eggs and fresh tomatoes.
The new breakfast has also been designed to improve the breakfast experience for vegetarians and vegans, and features vegetarian sausages and granary bread suitable for vegans.
Since launch, Travelodge’s new best ever breakfast menu is attracting new customers and has already delivered double digit sales growth.
Karen Broughton, Sales and Marketing Director at Travelodge said: “We continue to invest in delivering an even higher quality experience to our customers across the UK. Following our £100 million investment in new king-size beds and upgraded rooms; our new breakfast menu adds famous brands and fresher options to give our customers even better choice and value.
"Britain's breakfast is changing. More and more of our customers are telling us they value a choice of great coffees and healthier options, as well as the traditional full cooked breakfast. Whether it’s premium Lavazza coffee, fruit salad, or vegetarian options from the Linda McCartney range, our new breakfast menu is in touch with the needs of modern travellers looking for quality and value."
Barry Kither, Sales and Marketing Director AFH, Lavazza UK Ltd: “Thanks to the tremendous growth of coffee shops on every UK high street, consumers are demanding better quality in their cup of coffee. We are delighted to partner with Travelodge and share their mission to bring a quality, branded, real Italian coffee experience to their guests.”
Travelodge’s new breakfast menu is available at £7.95 per adult for the unlimited breakfast, and £5.75 for the lighter option.
For families it is even better value, as for each paying adult purchasing the £7.95 unlimited breakfast, two children under the age of 16 eat for free. Unlimited drinks are free of charge.
Detailed below is the new Travelodge breakfast offering
Prime back bacon
Free range scrambled eggs
McCain hash browns
Linda McCartney Vegetarian Sausages
Heinz baked beans
Unlimited lighter breakfast
Fresh fruit salad
Range of Yeo Valley organic yoghurts
All butter croissants
Thickly sliced white or granary bread
Quaker Oats granola
Selection of Kellogg's cereals
Nutella, Duerrs Jams, honey and marmalade
Range of Typhoo Tea
Ridgways fruit and herbal infusion teas
Range of chilled fruit juices
Notes to Editors:
For further information please contact:
Travelodge Press Office: 01844 358 703
Founded in 1985, Travelodge is the UK’s largest independent hotel chain, operating over 500 hotels and approximately 38,500 rooms across the UK, Ireland and Spain.
Over 17 million people stayed with Travelodge last year, with almost 80% of all reservations made online at www.travelodge.co.uk, which attracts almost one million visits each week.
The company has embarked on a strategy to build a new Travelodge that is Britain’s favourite hotel for value. A major part of this is a new contemporary look, including a luxurious bespoke king-size bed called the Travelodge Dreamer, which is being delivered through a £100 million nationwide modernisation programme. To date, over 95% of Travelodge hotels incorporate this new modern look, and all 38,500 Travelodge rooms across the UK now feature the Travelodge Dreamer bed.
Established in Turin in 1895, Lavazza has been owned by the family of the same name for four generations. The world's seventh ranking coffee roaster, today Lavazza is the retail market leader in Italy with a market value share of over 47% (source: Nielsen) and sales of EUR 1,340 million (as of December 31, 2013). The company has five production sites, four in Italy and one abroad, and operates through associated companies and distributors in more than 90 countries.
Lavazza invented the concept of blending - or in other words the art of combining different types of coffee from different geographical areas - in its early years and this continues to be a distinctive feature of most of its products. The company also has 25 years' experience in the production and sale of portioned coffee systems and products and was the first Italian business to offer capsule espresso systems.