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The centre of the action: Piccadilly Circus

With its iconic advertising hoarding and grand architecture, Piccadilly Circus is an ideal starting point for a sightseeing tour of central London. Regent Street, Soho and a host of West End theatres are just a stone's throw away, in this truly distinctive part of the world.

Treat your eyes at the Royal Academy of Arts

No trip to Piccadilly is complete without a visit to this world-famous art�gallery, which has hosted landmark exhibitions by Ai Weiwei, Anselm Kiefer and David Hockney in the past. The academy is home to an annual open-entry Summer Exhibition, which has taken place every year since 1769.

Get a taste of the high life at Fortnum & Mason

Famed for its delicious hampers, this upmarket department store is the perfect place to�treat yourself to�a luxury picnic. A once-in-a-blue-moon experience, tea, wine and tableware are among its other specialties. Looking for accommodation in Piccadilly? Travelodge London Covent Garden is just a short walk away through the beating heart of the West End. Travelodge London Central Marylebone is also Nearby, along with Travelodge London Central Euston, which offers great transport links.