23rd December 2006

Forget Bing Crosby and the dream White Christmas -the average Brit will only see snow on Christmas Day just EIGHT times during their life.

A new study by Travelodge* has revealed three quarters of Britain's adults 35 million people hope for snow at Christmas every year and 86% say a white Christmas makes the day 'perfect'.

Despite all the wishing, more than 13 million men and women (29%) say they have never seen a white Christmas.

The survey of over 2,000 adults revealed people in Sunderland are the least likely of all to see snow on Christmas Day. They will only experience a white Christmas every 16.5 years - or just under five times over the average life span.

Norwich will only have a white Christmas once every 14.6 years, Cardiff every 13.3 years, Coventry 13.2 years and Cambridge once every 10.8 years.

Aberdeen tops the list of cities most likely to have a white Christmas Day, with the city's residents seeing one every 2.2 years on average. Glasgow is next on the list at every 4.7 years.

Cities most likely to see a white Christmas:
1. Aberdeen - 2.24 years
2. Glasgow - 4.7 years
3. Belfast - 6.3 years
4. Edinburgh - 6.9 years
5. Chelmsford - 7 years
6. Manchester - 7.19 years
7. Nottingham - 7.6 years
8. Birmingham - 8.44 years
9. Newcastle - 8.45 years
10. Southampton - 8.74 years
11. Leeds - 9.37 years
12. Leicester - 9.48 years
13. London - 9.50 years
14. Sheffield - 9.67 years
15. Liverpool - 10.15 years
16. Swansea - 10.53 years
17. Bristol - 10.74 years
18. Plymouth - 10.75 years
19. Cambridge - 10.8 years
20. Coventry - 13.23 years
21. Cardiff - 13.26 years
22. Norwich - 14.62 years
23. Sunderland - 16.5 years

More than four million adults (9% of Brits) will even travel to destinations that are more likely to have snow in late December to increase their chances of a fairytale Christmas Day. Adults living in Nottingham are the most likely to have travelled in search of snow.

Britain's biggest snow seekers:
Nottingham - 15.62%
Coventry - 13.64%
Norwich - 12.50%
Liverpool - 12.2%
Bristol - 10.91%
Cardiff - 10.53%
London - 10.33%
Southampton - 9.84%
Manchester - 8.93%
Leeds - 8.16%

The most popular destination for these travellers is Scotland, followed by Lapland, Austria, Canada and Switzerland.

Guy Parsons, Travelodge's Chief Operating Officer said; "Reservations at our Scottish hotels have risen significantly compared to the same period last December. People seem to be upping their chances of seeing snow this Christmas by travelling North."

*Travelodge research conducted by 72 point in November 2006, among over 2000 UK adults.

For more information, please contact:
Jo Begbie
Travelodge PR Manager
01844 358 624
jo.begbie@travelodge.co.uk