31st January 2006

Sleeping on the job is all in a day's work for Wayne Munnelly. As the world's first Director of Sleep, his post comes with private health, a pension and a bed in the office, so he can drop off as much as he likes.

Travelodge has today appointed Munnelly to perfect the 'art of sleep' in every one of their 17,000 rooms. When Munnelly isn't asleep in his office he will be travelling thousands of miles around the UK to have a kip in some of Travelodge's 25,000 beds.

The sleep Czar will look at everything that can impact on a guest's kip, from tension in mattresses and the spring in each pillow to the intensity of room lighting and sound proofing between rooms.

Munnelly will bring in Feng Shui experts to use the Chinese art of object placement to create a more relaxing and sleep-inducing environment in every room. Colour therapists will also assess whether the paints used are soothing enough.

Even the tea and coffee on offer will be switched if the sleep specialist can find a more sleep inducing brand.

And a guide to the perfect night's rest is on the way too.

Travelodge's sleep director is writing a 20 point dream plan that every guest can follow to enjoy a blissful eight hours.

The sleep director's advice includes:
- Keep the room temperature around 18 degrees
- Turn the lighting down lower the later it gets
- Have a warm shower before bed to help relaxation
- Avoid coffee and tea after 8pm
- Sip water instead of caffeinated drinks

Munnelly said; "There must be thousands of people out there who would have loved the idea of sleeping for a living but I know my role is going to be demanding. Getting the balance right to deliver a sound nights sleep is close to science.

"My job is to make sure Travelodge customers get the best night's sleep possible for a tenner. If guests leave a Travelodge feeling sluggish and drowsy, I won't have done my job."

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For further information, please contact:
Shakila Ahmed
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