Travelodge completes its multi-million first phase
budget-luxe hotel upgrade programme
This is the group’s most radical transformation to date and 68 Travelodge hotels across the UK now feature the budget-luxe design (This includes 65 hotel upgrades and 3 new-build hotels)
This redesign includes a new timeless classic style reception, a next generation multi-dimensional room and a contemporary restaurant & bar called The Bar Café
Click here to take a tour of the new Travelodge budget-luxe design
Travelodge, one of the UK’s largest hotel chains is delighted to announce it has successfully completed the first phase of its budget-luxe hotel upgrade roll-out programme. Over the last 36 weeks, 65 Travelodge hotels across the UK in popular staycation and business destinations have undergone a complete transformation to feature the group’s new budget-luxe premium look and feel design. This first phase programme represents a multi-million investment for the group.
Travelodge’s dedicated in-house Refit team have been working around the clock to refit these 65 busy Travelodge hotels. In addition three new-build budget-luxe Travelodge hotels were also opened in the last six months. Two of these hotels are located in London, at Docklands and Wimbledon, both within walking distance to the DLR and tube/ train station with great transport links. The third hotel is situated in Hexham, the getaway to Hadrian’s Wall.
The new Travelodge budget-luxe design features a number of sustainable initiatives, including low energy lighting installed throughout the hotel with motion sensing controls and aerated showers and taps in the en-suite bathrooms.
Earlier this year, Travelodge announced it was evolving its core brand product to a new budget-luxe premium look and feel design - whilst maintaining its great value price proposition. This is Travelodge’s largest brand transformation to date and the group intends to roll out this new design across its estate in a phased roll-out programme.
Karen Broughton, Travelodge Chief Sales & Marketing Officer said: “We are delighted to have upgraded 65 of our Travelodge hotels across the UK to our new budget-luxe design in just 36 weeks. This refit is our most radical transformation to date and is a complete overhaul of the existing design. Our in-house Refit team have been working around the clock during the last nine months and have literally upgraded around two Travelodge hotels per week, which is no mean feat.”
“The first phase of our budget-luxe hotel upgrade programme has been a huge success and with our three new-build budget-luxe hotels, the new concept has been well received by our business and leisure customers. With more of us choosing to stay in budget hotels than any other hotel type, thoughtful, stylish design and homely touches like our budget-luxe concept really matter in today’s world when staying away for business or leisure.”
“It is our intention to upgrade all of our hotel portfolio to the new budget-luxe format. In addition all new build Travelodge hotels will also feature our budget-luxe design. We will be launching the next phase of our budget luxe hotel upgrade this spring.”
The new Travelodge budget-luxe design includes a timeless classic, elegant style reception which is the hub of the hotel. A next generation room which has been smartly devised to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and energising side of the room to work and get ready. Plus a contemporary designed restaurant called the Bar Café - that features spaces for guests to work, relax and socialise.
The new Travelodge budget-luxe design features
A new hub of the hotel – a redesigned elegant reception
The new reception area has been designed in a warm timeless classic style featuring a decorative panel design, soft low LED lighting, stylish leather bench seating and wooden style flooring. The new colour palette includes the new warm Travelodge signature navy blue shade complemented against a palette of fresh tranquil neutral shades – creating a big warm welcome from Travelodge.
The next generation multi-dimensional Travelodge room
The new chic Travelodge room offers everything a business or leisure guest needs for a comfortable, relaxing stay and most importantly a good night’s sleep. The room has been smartly decorated to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (Resting and Relaxing) section of the room and a serene colour palette for the functional and energising side of the room where you need to work and get ready.
The bespoke luxurious king-size Travelodge Dreamer bed remains the king of the room and is dressed with crisp white bed linen which includes a cosy 10.5 tog duvet and comfy pillows. The bed sits within a light box bed frame that emanates a soft, warm glow to aid relaxation and features bedside reading lights and USB charging points. Located above the bed is a bespoke piece of artwork commissioned by Travelodge which has been inspired by classic lullabies, with clever use of playful and discoverable elements to help you drift off to sleep.
The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash.
Other key features of the new room include:
A spacious desk and a stylish desk chair
A cosy statement armchair where you can kick back and curl up to read your book or watch TV
Blackout curtains to create a dark space for a good night’s sleep
Complimentary tea & coffee making facilities
A TV with Freeview
LED lighting in the room and bathroom
●Complimentary WIFI for 30 mins £3 for 24 hours
A stylish on-site restaurant with a statement bar called the ‘Bar Café’
The stylish Bar Café features a well-designed space for guests to work, relax and socialise. The restaurant features a contemporary design, with key statement features and a warm relaxing ambiance. The restaurant offers distinctive zones designed to suit the needs of business and leisure travellers. These include counter seating with built-in USB and laptop power for those working outside the room, dining zones with intimate booths and dining benches for groups. Situated in the heart of the Bar Café is a stylish statement bar which offers a selection of wines, popular spirits and a range of ales.