22nd May 2019



The 16ft x 10ft postcard provides the perfect backdrop for customers to capture what makes Liverpool so great, in just one image - as a keepsake of their trip

The instragrammable postcard was unveiled at the official opening of Liverpool Edge Lane Travelodge 

To mark the official opening of Liverpool Edge Lane Travelodge, the company’s 581st hotel, Travelodge has created the UK’s first instragrammable postcard showcasing what makes Liverpool so great’ as voted by the nation.        

To create the 16ft (height) x 10ft (wide) Instagrammable postcard wall, Travelodge surveyed 2,000 British adults to seek their views on what makes Liverpool so great in regards to its most iconic figures, landmarks and the city’s greatest assets.

Travelodge commissioned artist, Luke McDonnell, to take inspiration from these key findings and create a bespoke Instagrammable postcard wall. With the aim to provide the perfect backdrop for customers to capture the essence of what makes Liverpool so great, in just one image - as a keepsake of their trip. 

With hundreds of reasons of what makes Liverpool so great, the Instagrammable postcard wall incorporated the nation’s top five most iconic figures and their top three favourite landmarks and assets.     

Liverpool is a world famous city oozing the ‘Great’ factor in terms of culture, style, sport, history, music, humour and the arts. The 812 year old cosmopolitan city holds the Guinness Book of Records title for being the Capital of Pop with Liverpudlian legends, The Beatles, changing the face of popular music. It’s the UK’s most successful footballing city and boosts the largest collection of Grade II-listed buildings outside London. Taking this into account it was no easy task for Britons to vote for what they believe makes Liverpool so great. 

Britons voted the most popular and influential group in the history of pop music, The Beatles as their overall favourite iconic figures. The much loved singer, TV presenter, actress and author who dedicated over 50 years to show business, Cilla Black OBE came in second place.    

Making the top three ranking is football legend, Steven Gerrard MBE who spent the majority of his career playing for his home football ground, Liverpool FC and also as club captain for the England national team.

Fourth place was awarded to national hero, Bill Shankly OBE) who brought world-renowned success to Liverpool FC, gaining promotion to the First Division and winning three League Championships and the UEFA.


Taking fifth position, in Liverpool’s top five most iconic figures was one of Britain’s top comedian’s from Knotty Ash, Sir Ken Dodd 

In the Liverpool landmark rankings, Britons, overall winner was the world’s most famous water skyline which is home to The Royal Liver Building, built in 1911; it’s one of the most recognisable landmarks in the city of Liverpool and is home to two fabled Liver Birds that watch over the city and the sea. 


Britons second favourite landmark is the famous Liverpool ferry that crosses the River Mersey seven times during the day.   

Completing the top three rankings of Liverpool’s most iconic landmarks is the city’s most famous street, Penny Lane. It was made famous by the Beatles song of that name. John Lennon and Paul McCartney used to meet at Penny Lane to catch a bus into town. Their shared childhood experiences on the street inspired them to write the son.    

On the assets front, Britons voted for the city’s two football clubs, Liverpool FC and Everton. In third place was Liverpool’s 2008 Capital of Culture Award win. The city won the bid based on its architecture, the northern city has more listed buildings than anywhere outside of London, its art, music, sport, humour and on its people.  

Shakila Ahmed, Travelodge Spokesperson said: “To celebrate the opening of Liverpool Edge Lane Travelodge, our 581st hotel, we are very excited to have created an instragrammable postcard, paying homage to the city’s greatest assets.  It’s the perfect backdrop to capture the essence of what makes Liverpool so great in just one image. This picture truly is worth a thousand words and the ideal keepsake.” 

The table below lists the nation’s views on what makes Liverpool so great 


Iconic Personalities

Iconic Landmarks

Liverpool’s Greatest Assets


The Beatles

Waterfront & Royal Liver Building

Liverpool Football Club


Cilla Black

 Mersey Ferry

Everton Football Club



Steven Gerrard

Penny Lane

Capital of Culture Award


Bill Shankly

Royal Albert Dock

Grand National


Ken Dodd

Cavern Club



Jimmy Tarbuck

Mersey Tunnels

Friendly city with big personality


John Bishop

Roman Catholic Metropolitan Cathedral



Melanie Chisholm

Anglican Cathedral

Music scene


Mike Myers

St George’s Hall

 Scouse dialect


Robbie Fowler

Radio City Tower

Yellow Submarine


High resolution images of the Travelodge’s Instagammable Wall can be obtained by calling the Travelodge press office at: 01844 35 8703 or by emailing pressoffice@travelodge.co.uk 




Notes to editors:

The survey was conducted with a sample of 2,000 British Adults.


Luciana Berger, MP for Liverpool Wavertree joined Nigel Mackenzie, Travelodge, Operations Director to officially open Liverpool Edge Lane Travelodge and unveil the UK’s first Instagrammable postcard wall art, which showcases what makes ‘Liverpool So Great!’ - As voted by the nation.

Liverpool Edge Lane Travelodge, the company’s 581st hotel and its 15th property in Merseyside is located in the former, century old, prestigious, Plessey’s headquarters building on Edge Lane; which had previously been vacant since 2006.     

The office conversion, 71-room hotel features an on-site restaurant called the Bar Café, complementary car parking and represents a multi-million investment for the landlord. It has also created 25 new jobs within the community and offers rooms from £29. The hotel is ideally located by the city’s largest retail outlet, Liverpool Shopping Park.  

Liverpool Edge Lane Travelodge is located at: Liverpool Innovation Park, Edge Lane,

Liverpool, L7 9NJ


For further information, please contact:

The Travelodge Press Office

T: 01844 35 8703

E: pressoffice@travelodge.co.uk