Charity
In 2017, Travelodge voted the British Heart Foundation (BHF) to be its charity partner. Since then, our partnership has developed into so much more than just raising funds.
About our partnership
Together with the British Heart Foundation, our partnership helps save lives today while building a healthier future for tomorrow.
Our partnership with BHF is built around three key priorities:
- Raising funds for life-saving research, with over £1 million raised since 2017
- Improving employee and customer health and awareness through our Better Me staff wellbeing programme and targeted customer communications
- Giving colleagues and customers the confidence to save a life through RevivR™, the BHF’s online CPR training tool
Raising funds for the BHF
Our colleagues embrace the partnership, with many being driven by their own personal connections to heart health and a shared goal to make a difference.
Our colleagues have taken part in a wide range of fundraising activities including:
- Our annual celebratory Red Day – where all proceeds go towards BHF, with the last Red Day raising over £11,000
- Running Marathons for BHF
- The BHF London to Brighton Bike Ride
- Staff challenges such as the Heart Month Thames Rowing Challenge, the Yorkshire Three Peaks and the Chiltern 50’s Ultra Challenge
- Annual golf fundraising day
We’ve also introduced a range of simple, impactful initiatives that make it easy for our customers to support the British Heart Foundation as part of their stay:
- Pennies – the digital charity box: Customers can round up their online booking with a small donation to BHF. Together, these micro-donations have raised over £870,000 to date.
- Travelodge Dreamer® Beds: For every Dreamer™ Bed sold through Sleepeezee, £20 is donated to BHF, helping raise more than £127,000 so far.
- Heart Healthy Buddha Bowl: Every time our Buddha Bowl is ordered in a Travelodge Bar Café, 50p is donated to BHF – with over £20,000 raised to date.
Better Me programme
We are committed to the health and well-being of our staff. Our Better Me programme can be accessed by all colleagues to help mental, financial and physical health – including heart health. As part of this, we have collaborated with BHF to provide vital heart health information backed by scientific research.
Paving the way
In 2022, Travelodge was a partner in the development and pilot of RevivR™, the British Heart Foundation’s digital CPR training tool. We were the first hospitality company to roll out RevivR™ to our colleagues and customers across the UK.
Through the work we have done, Travelodge has been proud to receive the following awards:
- Industry Leader for CPR 2022
- Outstanding Commitment to Cause Award 2024
- Recognised as Highly Commended at the Business Charity Awards 2025
Travelodge has since continued to support BHF’s lifesaving research through various initiatives:
- Placing RevivR™ mirror stickers in all 47,000 of its hotel rooms
- Training nearly 7,000 colleagues and customers in the lifesaving skill of CPR
- Sending targeted communications to customers
Pennies Foundation
To further support our charity programme, Travelodge became the first hotel brand to join Pennies, the pioneering electronic donation box. Since 2011, this unique service allows our customers to make a real difference to other people’s lives when making an online Travelodge booking. By just rounding up a room purchase to the nearest pound at the payment stage, customers can donate to our chosen charities.
For further information on the Pennies Foundation, please visit: www.pennies.org.uk
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