From Dancefloor to Dreamland

Introducing the duvet-inspired, world’s first ’24-hour dress’ 🛌

The news is out! We’ve launched ‘The 24-hour Dress’ with ‘Kate Moss-alike’ Denise Ohnona, to celebrate the biggest week in fashion. ‘The 24-hour Dress’ is wearable all night and gives the feeling of being tucked up in bed.

Discover the formula for the perfect night out as Brits reveal they like to be in bed by midnight and a long journey home will ruin a night for 40%.

As the biggest week in the fashion industry sets the capital abuzz with style and innovation this month, we’re unveiling its own fashion-forward creation inspired by this iconic week. Introducing a game-changing, world’s first – ‘The-24 hour Dress’, alongside our secrets to a perfect night out.

The duvet-inspired one-of-a-kind dress is set to turn heads this week and has been designed to take budding fashionistas from day to night, taking away the hassle of getting changed for bed after a day or night on the town.

Our bespoke creation doesn’t need to be removed at bedtime and gives the feeling of being comfortably tucked up in a Travelodge Dreamer™ Bed 24 hours a day. As the majority of Brits said they like to be in bed by midnight and a long journey home can ruin the night for 40%, we have the perfect solution with ‘The 24-hour Dress’ and over 600 hotels across the UK.

The research also revealed that, for over a quarter of the nation, a new outfit (28%), and somewhere to stay nearby (26%) are the most important for Brits to have the time of their lives. Followed by a late-night carb hit (for 22%), four friends to dance the night away with (19%) and Instagram-worthy pics (for 11%).

With hundreds of hotels in great locations, we found that the most memorable nights have taken place in London, Manchester and Liverpool. Over half  (52%) said they dread losing their phone, 37% worry about getting stuck talking to someone annoying, 29% fear a wardrobe malfunction and 16% are anxious about bumping into their ex.

We’ve teamed up with famous ‘Kate Moss-alike’ Denise Ohnona to show off ‘The 24-hour Dress’ this week.

Head of Better Get a Travelodge said: “Our ‘24-Hour Dress’ shows how easy it is to seamlessly shift from a night out to a good night’s sleep without missing a beat. Paired with Travelodge’s well-priced and well-located stays, more people can enjoy their night to the fullest and rest their head when it’s time to call it a night.”

Model Denise Ohnona added: “For those nights when you want to make the most of every minute, ‘The 24-Hour Dress’ is a lifesaver. I can enjoy my evening to the max and when it’s time to hang up my dancing shoes, head straight to bed without the hassle of changing. Plus, with Travelodge’s handy locations, a good night’s sleep is always just around the corner. Thanks, Travelodge.”

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The research was conducted by One Poll on behalf of Travelodge with a sample group of 2,000 British adults across geographies and demographics, between 16-21st August 2024.